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BUSINESS OPPORTUNITY
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SUCCESS STORIES
Founders Diamonds Life is funny: it never turns out the way you expect! Who would expect two well-educated individuals settled in the United States for a number of years to leave all that lifestyle and comfort, and move back to India to launch a company that sells soap? Well this is about two people who chucked a fantastic lifestyle and moved back for one of the biggest opportunities of this century. Meet Ashutosh and Ritu Rastogi. I was born in New Delhi but moved to the US at the age of four. I hold a Bachelor of Business Administration degree in Finance from the University of Houston. Ashutosh was born in Lucknow then moved to Canada and the US for further studies. He completed his B.Tech from IIT-Kanpur, his Masters from the University of Toronto and his Ph.D. in Chemical Engineering from the University of Calgary. After having lived and worked in the US for a number of years, we both felt that we would like to return to our roots. Both of us knew that we would like to move back to India but were not sure that when the time came that we would be able to. Like so many NRIs settled comfortably we too dreamt of making a difference, giving back something to the country of our birth. The difference is that we actually did. Amway entered into our lives in June of 1991 while living in Houston. Ashutosh was working as a Senior Project Manager for a world famous engineering company. I had just left my work as a Management Consultant after the birth of our first son, Eshan, and was looking for something to do from home. Even during my work I occasionally felt that I was being underpaid and overworked. I wanted to find a business where I had to work for lesser time and get higher returns. We wanted to own our own business. But after analyzing so many franchises and other small businesses, we realized the start-up costs were huge and the risk of failure was immense. On the other hand, Amway seemed perfect, neither the investment was large nor the risk factor. Ashutosh understood the plan perfectly, the minute he saw it, it took me a little longer to understand the true potential of this fantastic business opportunity. In short, it was the perfect business, something that could be worked from the house in our spare time. Later as I looked at other traditional businesses, I was convinced that there is no better business plan than the Amway business. That was exactly how our business began. In two years we built a thriving business and learned the basics of the business from our mentors Crown Ambassadors. In 1993 we moved back to India and waited very impatiently for Amway to open its Indian market. When the Indian market launched in May 1998 Ashutosh and I restarted our Amway business with great energy. Our hard work and never say die attitude is what has propelled us to the Founders Diamond level. Of course we have taken inspiration from our children Eshan and Aman. As Founders Diamonds we feel that our success lies through this noble and honest business. The thrill of success is much greater than all the moments of hardships. It is true that it has been a most joyous experience in reaching this level but what makes me happier is the fact that we have been able to touch a million lives through this noble and honest business. Since then we have been enjoying the choices that have been offered to us by the Amway business. Don't let anyone steal your dreams and never quit. This business has only just begun! Ninety percent of your business will be built in the coming years. Think about that.
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